Human-Led Performance Audit

Stop Guessing What's Wrong With Your Ads.

For teams spending on search but not seeing the ROI they expected.

We find what is limiting conversions, tracking, and budget efficiency.

Request Your Audit See What You Get

What You Get.

Not just a report. A clear, objective view of what is limiting performance and what to fix first.

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Performance Clarity

150+ accounts reviewed

Know whether tracking, structure, search intent, bidding, feed, or SEO issues are holding you back.

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Budget Waste Clarity

25-40% waste often found

See where spend is leaking, cannibalising results, or being protected for the wrong reasons.

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Prioritized Action Plan

5-7 day turnaround

A clear order of what to fix first, what can wait, and what is not worth touching.

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Human Walkthrough

30-min video walkthrough

Manual review plus a call to explain findings, answer questions, and align next steps.

Sample Report

See the Actual Output.

Preview the same format clients receive: findings, evidence, priority fixes, and walkthrough-ready recommendations.

11 PAGES • 1.0 MB
BidToLead Audit

Our Services

What We Audit.

Each audit is human-led, context-driven, and includes a 30-minute video walkthrough of findings and recommendations.

No automated scorecards
Every finding manually reviewed
Strategy based on reality

Google Ads Audit

On average, we find 28–40% of Google Ads budget being spent on the wrong keywords, misaligned match types, or campaigns cannibalising each other. We find your version of this — and tell you exactly how to stop it.

Example Finding

112 recorded conversions, but only 15 were real purchases and 48% came from brand searches.

Campaign structure that's bleeding budget
Bidding logic vs. your actual conversion data
Search terms driving cost with zero conversion intent
Where budget is leaking vs. where it should scale
Whether you're measuring the right actions
What's changed and why performance shifted
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SEO Audit

Most SEO underperformance isn't about content volume — it's about indexation problems, keyword cannibalisation, or pages competing against each other. We find the structural blockers capping your rankings.

Example Finding

312 indexed pages, but only 27 earning meaningful impressions due to duplicated intent and weak page targeting.

Technical blockers preventing indexation
On-page signals confusing search engines
Hidden warnings in Search Console
Misaligned keyword targeting
Content cannibalisation
Untapped low-competition opportunities
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Separate Services

Need help after the diagnosis?

Implementation is not bundled into the audit. But if you want help acting on the findings, we can support setup, tracking, training, or ongoing optimisation as a separate engagement.

Ask About Services

Google Ads Management

Monthly optimisation, budget direction, campaign structure, and search term cleanup.

Tracking Setup

GTM, GA4, conversion events, conversion tracking, and reporting integrity.

GMC & Shopping Feed

Merchant Center setup, feed checks, product visibility, and P-Max signal support.

Training & Consulting

Guidance for founders, in-house teams, and marketers who want sharper decisions.

Get in Touch

Tell Us What Feels Broken.

Share your spend, platform, and main frustration. We'll tell you whether an audit, tracking setup, feed help, training, or management support makes the most sense.

Response within 24 hoursNo automated reportConfidential review