Human-Led Google Ads & SEO Diagnostic Audit

Stop Guessing What's Wrong With Your Ads.

For teams spending on search but not seeing enough qualified leads.

We inspect account structure, tracking, search intent, and conversion data, then show you what to fix first.

Typical findings include soft conversions counted as leads, brand-heavy P-Max, weak search terms, feed gaps, and ROAS targets set against too little volume.

Clicks, no leads
Tracking gaps
ROAS uncertainty
P-Max confusion
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Signal ClarityRefined
Pattern StabilityStable
Risk IndicatorsMinimal
Insight SignalsActive

Strategic insight visualisation

Accounts Audited
150+
Avg. Wasted Budget Found
25–40%
Included Walkthrough
30 Min
Time To Actionable Report
7-10 Days

Who This Is For

Expert guidance for In-House teams.

For businesses managing marketing internally that need clear expert direction without a long-term agency commitment.

Business Owners

You know spend is moving, but not where the waste is or why lead quality keeps slipping.

Marketing Managers

You inherited or manage an account and need a second opinion before changing structure.

Growth Teams

You want to scale, but tracking, feed quality, or signal issues make decisions risky.

“Many clients come to us when something feels off — but they’re not sure exactly where to focus.”

What to Expect.

A simple path from first contact to a report your team can actually use.

01

Contact

Share your account, goals, and the problem you are trying to solve.

02

Scope

We confirm fit, timeline, access, and the exact audit focus.

03

Discovery

You answer focused questions so the audit has business context.

04

Audit

We inspect structure, tracking, intent, budget flow, and reporting.

05

Walkthrough

You get the report plus a 30-minute video call through the findings.

Our Services

What We Audit.

Each audit is human-led, context-driven, and includes a 30-minute video walkthrough of findings and recommendations.

No automated scorecards
Every finding manually reviewed
Strategy based on reality

Structured Audit Report

A prioritized diagnosis of what is limiting performance, with clear next actions.

30-Min Video Walkthrough

We talk you through the findings, answer questions, and clarify what to fix first.

Priority Fix List

You leave with a clear order of what to fix first, what to ignore, and what needs deeper work.

Google Ads Audit

On average, we find 28–40% of Google Ads budget being spent on the wrong keywords, misaligned match types, or campaigns cannibalising each other. We find your version of this — and tell you exactly how to stop it.

Example Finding

112 recorded conversions, but only 15 were real purchases and 48% came from brand searches.

Campaign structure that's bleeding budget
Bidding logic vs. your actual conversion data
Search terms driving cost with zero conversion intent
Where budget is leaking vs. where it should scale
Whether you're measuring the right actions
What's changed and why performance shifted
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SEO Audit

Most SEO underperformance isn't about content volume — it's about indexation problems, keyword cannibalisation, or pages competing against each other. We find the structural blockers capping your rankings.

Example Finding

312 indexed pages, but only 27 earning meaningful impressions due to duplicated intent and weak page targeting.

Technical blockers preventing indexation
On-page signals confusing search engines
Hidden warnings in Search Console
Misaligned keyword targeting
Content cannibalisation
Untapped low-competition opportunities
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Sample Report

See the Actual Output.

Preview the same format clients receive: findings, evidence, priority fixes, and walkthrough-ready recommendations.

11 PAGES • 1.0 MB
BidToLead Audit

Separate Services

Need help after the diagnosis?

Implementation is not bundled into the audit. But if you want help acting on the findings, we can support setup, tracking, training, or ongoing optimisation as a separate engagement.

Ask About Services

Google Ads Management

Monthly optimisation, budget direction, campaign structure, and search term cleanup.

Tracking Setup

GTM, GA4, conversion events, lead tracking, and reporting integrity.

GMC & Shopping Feed

Merchant Center setup, feed checks, product visibility, and P-Max signal support.

Training & Consulting

Guidance for founders, in-house teams, and marketers who want sharper decisions.

Get in Touch

Tell Us What Feels Broken.

Share your spend, platform, and main frustration. We'll tell you whether an audit, tracking setup, feed help, training, or management support makes the most sense.