Human-Led Audits · No Automated Fluff

Your Ads Are Spending. But Are They Actually Working?

Stop Funding Underperformance. Fix What's Actually Wrong.

If your Google Ads ROAS has plateaued, your CTR is below 3%, or you're not sure why your SEO rankings aren't moving — the answer is almost never "spend more." It's a structural problem. We find it.

We manually review your entire account — campaign structure, bidding logic, Quality Scores, search query targeting, and conversion tracking — and tell you exactly what to fix and in what order.

Human-Led
Tailored
Confidential
Request Your Audit See How It Works
Signal ClarityRefined
Pattern StabilityStable
Risk IndicatorsMinimal
Insight SignalsActive

Strategic insight visualisation

Accounts Audited
150+
Avg. Wasted Budget Found
25–40%
Time To Actionable Report
7-10 Days

Who This Is For

Expert guidance for In-House teams.

Our audits are built for businesses that manage marketing internally and want clear expert direction without committing to a long-term agency relationship.

Business Owners

You're spending $3k–$30k/month on Google Ads and your cost-per-lead keeps climbing. You're not sure if it's the market or your setup.

Marketing Managers

Your internal team manages the campaigns but something isn't adding up. ROAS is flat, Quality Scores are mediocre, and you need a forensic review.

Growth Teams

You're about to scale spend significantly. Before you do, you need to know whether the foundation is solid — or if you're about to pour fuel on a fire.

“Many clients come to us when something feels off — but they’re not sure exactly where to focus.”

Currently Accepting Audits For

GOOGLE ADS
SEO

Due to high demand, we currently only accept Google Ads and SEO audit inquiries. All work is manual, forensic, and fully customised to your business.

What to Expect.

Five clear steps from first contact to a complete, actionable audit report.

Step 1

Contact Us

Reach out through our contact form with a brief description of your business and what you need. Whether it's a Google Ads audit or SEO review, we'll get back to you within 24 hours.

Step 2

Proposal & Payment

We confirm the scope based on your account size and goals, then share a clear proposal outlining timeline and investment. Once everything is aligned and payment is confirmed, we begin the audit.

Step 3

Business Discovery

You answer a focused set of questions about your goals, audience, budget, and challenges. This ensures the audit is tailored to your business — not generic.

Step 4

We Audit Your Account

We use professional tools to gather data and analyse your setup across platforms like Google Ads, GA4, and Search Console. All insights are manually reviewed.

Step 5

Report & Walkthrough Delivered

You receive a clear, structured audit along with a 30-minute walkthrough where we explain key findings and answer questions about the recommendations.

Why Human-Led?

Automated tools will tell you your CTR is 1.8%. They won't tell you why — that your campaign is bleeding budget on broad match keywords with zero purchase intent, or that your top-converting ad group is cannibalising itself.

Across the 150+ accounts we've audited, we consistently find that 25–40% of ad budget is allocated to structural flaws that automated tools miss. Tools collect data. Humans understand context.

Automated Reports
Our Human-Led Audit
Flags low Quality Score (4/10)
Explains why it's low and exactly how to fix it
Lists hundreds of keywords
Identifies which specific ones are silently wasting your budget
Generates generic best practices
Delivers a prioritised action plan based on your business reality

Our Services

What We Audit.

Each audit is human-led, context-driven, and includes a 30-minute walkthrough of findings and recommendations.

No automated reports
No generic templates
Strategy based on reality

Google Ads Audit

On average, we find 28–40% of Google Ads budget being spent on the wrong keywords, misaligned match types, or campaigns cannibalising each other. We find your version of this — and tell you exactly how to stop it.

Campaign structure that's bleeding budget
Bidding logic vs. your actual conversion data
Search terms driving cost with zero conversion intent
Where budget is leaking vs. where it should scale
Whether you're measuring the right actions
What's changed and why performance shifted
Request Audit

SEO Audit

Most SEO underperformance isn't about content volume — it's about indexation problems, keyword cannibalisation, or pages competing against each other. We find the structural blockers capping your rankings.

Technical blockers preventing indexation
On-page signals confusing search engines
Hidden warnings in Search Console
Misaligned keyword targeting
Content cannibalisation
Untapped low-competition opportunities
Request Audit

Interactive Preview

See a Sample Report.

See exactly what you get. A comprehensive, 11-page strategic analysis — uncovering hidden opportunities and structural flaws.

11 PAGES • 1.0 MB
BidToLead Audit

Our Approach.

Most agencies want to jump straight into a retainer. We think that's backwards. Before any ongoing work begins, you need a clear diagnostic of what's actually underperforming — and why.

That's what an audit delivers: a prioritised, honest assessment that tells you exactly where to focus. It gives both sides clarity, ensures recommendations are grounded in real data, and prevents you from paying to fix the wrong things.

Beyond the Audit

Strategic Support.

While most clients start with a review, we also support selected businesses with deeper collaboration — based on availability and fit.

Advisory

Customised SEO or Google Ads guidance for technical implementations.

Optimisation

Direct support and hands-on execution based on audit findings.

Training

Tailored sessions for internal teams or individual specialists.

Consulting

Strategic input when persistent, ongoing expertise is required.

Talk to Us

Get in Touch

Start the Diagnostic.

Tell us about your account — monthly spend, platform, and your main frustration. We'll review it and let you know if an audit makes sense. Turnaround is typically 7–10 business days.